Marketing Communications Specialist Job at Omni Inclusive, Miami, FL

  • Omni Inclusive
  • Miami, FL

Job Description

Job Title

Main Job Functions:

  • E-Newsletters (Internal/External):
    • Internal: Edit digital weekly newsletters (using Poppulo)
    • External: Create and manage production of promotional and operational emails (using Marketo) according to our brand guidelines and manage calendar of emails scheduled
  • Social Media:
    • Manage social media channel (LinkedIn) through Sprout Social with impactful content/visuals and calendar of posts to increase # of followers (organically and sponsored)
    • Create posts for social media (including interactive content) according to our brand guidelines
  • Lead generation: Ensure leads are distributed to the necessary sales role type
  • ABM Campaigns: Partner with Marketing Managers to coordinate and optimize ABM campaigns
  • Virtual Events: Market and manage virtual events (live and on-demand webinars, virtual booths, etc) with Livestorm platform.

Secondary Job Functions:

  • Coordinate production of digital ads, brochures and flyers
  • Assist with event and trade show collateral, promotion and logistics
  • Assist in managing digital archives
  • Assist in lead generation operations

Requirements:

  • Must have 3-5 yrs minimum experience with SEO, PPC and/or social media marketing
  • Experience with Marketo (or similar platforms)
  • Knowledge of the Google Ads, LinkedIn advertising platforms
  • Google AdWords and Google Analytics certifications a plus
  • Solid experience in Adobe Photoshop, In-Design
  • Healthcare, medical diagnostics, pharma background preferred (or experience creating collateral for these clients)

Job Tags

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